Wednesday, April 11, 2012

So, about our logo...

PolitiKlout Logo
You might be thinking to yourself, "What's up with that funky PolitiKlout logo?"

Beats us! We just slapped a bunch of logos on the wall and blindly chucked a dart.

In all seriousness, discussing our iconography might seem to some folks an odd way to strike up a blog conversation - but we think it fits right in with our mission statement, branding and service offerings.

Ultimately, "PolitiKlout" - as a brand - is about targeted political outreach. While it's true that trust in online, social, and mobile advertising is growing, it's also true that word-of-mouth advertising is still the most effective type of advocacy

"But what does that have to do with your logo?" you may be asking yourself.

Everything.

The robot spittle that vaguely resembles a cloud is, in fact, meant to resemble a technological cloud. Don't worry, it's not as nebulous as it sounds. Just as "cloud computing" refers to an inherent and mobile interconnectivity, so too does our cloud-esk logo.

And to what does the "klout" in PolitiKlout refer?

You're no doubt familiar with Klout.com, which provides social media analytics to measure a user's influence across her or his social network. We're big fans - mostly of the idea of tapping social media influence. When 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising (an increase of 18 percent since 2007), you have to come to terms with the idea that tapping influential social media users has become a necessary element in any outreach campaign.

When you combine all of these branding elements together, what you have is a service that connects candidates with influential thought leaders - through traditional and social media - for targeted campaign advocacy.

Not bad for hurling a dart at the wall, huh?

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