Friday, July 13, 2012

What's the most effective type of digital marketing?

Texting, apparently.

According to this infographic from Mogreet, 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Yet, 98% of text messages get opened. So, in theory, companies that market through SMS/MMS have a far truer reach.

Thank goodness PolitiKlout offers texting solutions in addition to social media outreach alternatives. But as a general rule of thumb, we'd advise that you not assume everyone's using the same platforms - and so a comprehensive digital marketing strategy is necessary.

Click on image to enlarge. H/T Mashable

1 comment:

  1. Has anyone considered using the StoryMark app when texting or tweeting? It allows one to "text" content while also adding in one's voice/ audio. This is different and new, and might catch people's attention.

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