According to this infographic from Mogreet, 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Yet, 98% of text messages get opened. So, in theory, companies that market through SMS/MMS have a far truer reach.
Thank goodness PolitiKlout offers texting solutions in addition to social media outreach alternatives. But as a general rule of thumb, we'd advise that you not assume everyone's using the same platforms - and so a comprehensive digital marketing strategy is necessary.
|Click on image to enlarge. H/T Mashable|